Do You Know the Difference Between a Premise and a Joke?
Day 15 of The Comedy Writing Challenge: The magic your headlines need
Welcome to day 15 of The 21 Day Comedy Writing Challenge.
New to The Challenge? Start here. And here’s every Challenge post.
We’re in the final week! Keep up the momentum, friends.
This week I have some treats: Challenge writing tips from esteemed pals and colleagues.
Today, we’re kicking off with a tip from fellow Slackjaw editor Justin Gawel. (Be sure to follow him on Medium at that link.)
Today’s tip is all about that special magic your headlines need.
Let’s jump right in to Justin’s advice…
Comedic Headline Writing Advice from Justin Gawel
Every sentence of your final draft is a carrot: an enticement for your reader to keep going, to read at least one more line. Your writing, and especially your headline, are competing for attention against the rest of the Internet, which is an ocean of pornography.


